Advertising has been a fundamental tool in building brands and creating connections with consumers. But is all visibility truly positive? The saying "all publicity is good publicity" isn’t always accurate.
In a world where we are constantly exposed to digital content, advertising plays an increasingly important role in our daily lives but also in shaping how we perceive brands.
While the power of advertising has evolved, not all campaigns achieve the desired effect. Some campaigns designed to spark controversy or grab attention can backfire. Controversial or insensitive messages not only risk damaging a brand’s reputation but can also trigger negative reactions and boycott campaigns—especially in the age of social media, where opinions and criticism spread rapidly.
In this context, what can a brand do to avoid falling into the "dark side" of advertising?How can they balance visibility with respect for consumers' values and beliefs?
In our latest episode of Behind the Strategy: Campaigns That Conquer, Karen Goldberg, Marketing Director at Samsung Electronics, shares a unique perspective on how one of the world’s most innovative brands continues to push the boundaries of marketing.
From the importance of listening to users and anticipating trends to the secrets behind the most highly anticipated product launches, Karen takes us inside Samsung's marketing strategies. In this episode, we discuss competition, differentiation, the power of influencers, and how to create campaigns that turn users into brand ambassadors.
Don’t miss this fascinating conversation and uncover the secrets of cutting-edge marketing.Listen to the full episode here: Behind the Strategy: Campaigns That Conquer
Comments