In recent years, the number of runners has grown significantly worldwide, driven by the desire to stay fit and the emotional benefits that running provides. In this context, the contribution of Gustavo Cadena Schlam, a young innovator from Veracruz, Mexico, stands out, as he has developed a cooling band that has made a mark in the sports field.
This innovative band was used by gold medalist Sifan Hassan during the recent 2024 Paris Olympic Games. Its design, based on nanostructure technology, allows sweat to evaporate and provides a cooling effect on the athletes' foreheads. It is worth noting that this technology was previously implemented in the Tokyo 2020 Games.
Gustavo was inspired to create this band from a personal need he experienced as a student at the Tecnológico de Monterrey in 2013, facing high temperatures. What started as an individual solution has evolved into an essential item for runners.
The cooling band has generated great interest and is currently sold out in the market. If you want to delve deeper into this inspiring story of innovation, we invite you to listen to Gustavo Cadena on the podcast "WHAT'S NEXT?". His journey and vision are truly inspiring and reflect the potential of innovation in sports.
Listen to the complete story and let yourself be inspired.
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